A provenance standard for digital content
A trust label for how digital content was made
MadeBy Standard defines three grades of provenance — so creators can disclose clearly, and audiences can understand at a glance.
The standard
Three marks. One shared language.
Each mark describes how a piece of content was made — from fully human-led to primarily AI-generated. Self-declared and carried by the creator.
Human
AI Involvement
None. No GenAI used for drafting,
generating, or material edits.
Human Role
End-to-end creation
and accountability.
Output
Fully authentic.
Hybrid
AI Involvement
Disclosed use of AI
(e.g. outlining, drafting).
Human Role
Human-led intent,
human review, human owner.
Output
Hybrid.
AI
AI Involvement
Artefact primarily generated
by an AI model.
Human Role
Prompting / selection.
Output
Synthetic.
Attribute badges
Composable provenance
Optional badges that function like Fairtrade or Organic certifications — composable with any grade to provide additional disclosure about training data and output type.
✓ Ethically Trained
✓ Licensed Data Only
✓ Non-Synthetic Media
Get involved
Help build the standard
MadeBy Standard is in early development. Help define the standard — share feedback, follow progress, or explore partnerships.